Controversial franchise counters, the first Carrefour Wal-Mart "dark war" Expo

[May Point Network] The store's Expo licensed merchandise counter encounters "Dragon and Tiger Fight". Since Wal-Mart announced that its Nanpu Bridge store has become the first sales store for Expo licensed products, on March 18, Carrefour also announced its...

[May Point Network] The store's Expo licensed merchandise counter encounters "Dragon and Tiger Fight". Since Wal-Mart announced that its Nanpu Bridge store has become the first sales store for Expo licensed products, on March 18th, Carrefour also announced its Expo participation plan, emphasizing the first Expo licensed merchandise opened on January 20th by Carrefour Baoshan Store. It is the first Expo licensed merchandise counter in the hypermarket industry.

Yesterday, the "International Finance News" reporter visited the Carrefour Lianyang store Expo licensed goods counter. I saw different types and styles of "Haibao" products placed in the window, with a ballpoint pen, medals, dolls, bedding, vases, tea sets, etc. printed with "Haibao" pattern, which is dazzling.

“For overseas tourists, they often choose small souvenirs like keychains and medals for reasons of portability, and expensive vases and tea sets are popular among Shanghai residents.” The counter staff told reporters.

Compared with the expensive high-end products, a set of affordable “Haibao” image dolls in the counter attracted many citizens to stop. The price of the three models of this doll is 95 yuan, 65 yuan, 35 yuan. In addition, a “sugar gum Haibao” toy is popular among parents for its environmental protection concept. “The tasteless rubber-type toy is especially safe for children to play with,” the staff member said.

According to industry insiders, the World Expo licensed products are uniformly priced by the Expo Bureau, and the profits are not large. The merchants selling the World Expo licensed products actually “make more money than earning sales”. Therefore, the two “old rivals” are only the first one. care.

Previously, Wal-Mart China's chief operating officer Luo Shicheng said that Wal-Mart is "re-involved" in the sale of licensed products for the Expo. And Carrefour China Vice President Bedola also admitted that the profit of licensed merchandise sales is minimal, Carrefour's full participation is to enhance the internal cohesion of the company, both internal and external.

Then, who is the first Expo licensed merchandise store? “It’s difficult to judge. We were approved at the time, and the first batch had many homes.” Minister Xin, the sales management department of the Expo Licensed Commodity Management Office explained. (International Finance News)

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