Travel, let the old Shanghai old song continue new songs

The firewood in the alley, the tailoring shop in Xiaodongmen, the authentic borscht in the red house, the Bailemen in the singing and dancing, and the trams under the wing, there are endless trams... 1930...

The firewood in the alley, the tailoring shop in Xiaodongmen, the authentic borscht in the red house, the Bailemen in the singing and dancing, and the trams under the wing, there are endless trams...

In 1930, it constitutes a large number of cultural imaginations of the classic old Shanghai.

The “1930” cultural phenomenon has become a unique tourist attraction for urban tourism in Shanghai.

Merchant: "Adventurer's Paradise" is the most absorbing gold

"Maybe you can meet Xu Wenqiang, or you can go through the rickshaw, you can take a rickshaw, taste the old Shanghai snacks, see the old Shanghai traditional juggling, and even see the Catholic Church, the Middle Ages. A European-style building like a winery. All of this, let us help you restore and reproduce."

According to Wang Shiqin, director of the marketing department of Shanghai Film and Television Park, the old Shanghai style of the 1930s is a long-lasting landscape for tourists. "The so-called two thousand years of history to see Xi'an, one thousand years of history to see Beijing, one hundred years of history to see Shanghai. The old Shanghai style is our business card."

Since the opening of the Shanghai Film and Television Park, more than 400,000 tourists have visited this year. At present, more than 300 movies have been filmed and more than 4,000 episodes of TV dramas. Many film and television dramas with backgrounds in the 1930s are filmed here, such as "Party Albert", "Love is Deep Rain", "New Shanghai" "Beach", "Cheongsam", "One River Spring Water Flows East", "Lust Caution" and so on.

“The cultural customs and historical buildings of the attractions are very attractive to tourists. The streetscapes and buildings of the old Shanghai we copied may not have much value from a historical perspective, but its commercial and cultural value is It is unlimited."

The film and television park wants to retain more tourists, and Wang Shiqian still needs to rely on creativity and innovation. According to the plan, the Chedu Film and Television Base will be expanded into a new attraction featuring “Old Shanghai” as a symbol of film and travel functions. “The future film and television park will be divided into two parts: 'Old Shanghai Film and Television Shooting District' and 'Old Shanghai Commercial Tourism Street District'. The tourist district will be built like the “Oriental Night Shanghai”, which is a combination of commercial and dining, hotels, entertainment and leisure. Vacations in one of the tourist attractions, and highlight the old Shanghai and film theme. After the completion of the Nanjing West Road Block and Nanjing East Road Block will also plan and set up new tourist entertainment facilities in line with the characteristics of the park." Wang Shiqin added, " We will also appropriately divide the filming function and the tourism and entertainment functions of the film and television base, and use natural and reasonable 'boundary' such as architecture, greening, water system and road setting, which are separated and infiltrated, and guide differently. The flow of demanding customers. In short, our goal is to combine business and travel to maximize the multiple values ​​of the film and television park."

In addition, the low-key hides in Shikumen Xintiandi, the tallest building in the world, the 1933 old workshop with the most fashionable appearance in the world, and the old-fashioned in the Shanghai, but retains the old style of Tianzifang, all attracted by the unique Shanghai style. Chinese and foreign tourists have set off a consumption frenzy of culture and tourism.

Scholar: Urban tourism, context is the core

Since the mid-1990s, the nostalgic imagination of "30s Shanghai" has been in the ascendant. With the launch of “Classic Shanghai” urban tourism, the human geography, history and culture, and urban spirit of the old Shanghai have been comprehensively combed and interpreted, breaking the routine of “seeing attractions” in domestic tourism, and “discovering Shanghai culture and experiencing Shanghai”. The style is a selling point, combining the modern Shanghai and the new Shanghai fashion, fully tapping the local culture of Shanghai, attracting tourists from all over the world.

“Culture is the soul of tourism. Tianjin, Harbin and other cities also have some elements of modern capitalism development, but Shanghai’s Shanghai culture is absolutely unique. The particularity and uniqueness of Shanghai has attracted tourists.” Dean, School of Tourism, Shanghai Normal University Professor Yang Weiwu has devoted himself to the study of urban tourism in Shanghai for many years and witnessed the rebirth of old Shanghai cultural landmarks.

“Nanjing Road embodies the American accent. The British side of the Bund is the French Concession. Sichuan Road has the imprint of Japanese East Asian culture. Architecture and scenes are the carriers that propped up our cultural imagination of that era.” East China Normal University Professor Lou Jiajun, the director of the Tourism Department, further explained “Old Shanghai”. “In addition to the beauty of the landscape, it is more beautiful. The old Shanghai style that people like to talk about and the tourists linger on, is actually the atmosphere and life scene of the whole society at that time. To read and understand the old Shanghai, we must rely on the existing historical remains to mobilize all of our sensory cells to experience and imagine the scenes of life at that time. Just from the Bund to the east, along Nanjing Road, from east to west, walk through Shilichang Street. This most classic route can explain the changes in the city for nearly a hundred years."

In the view of Prof. Yao Kun, Professor of the Institute of Exhibition and Tourism, Shanghai Institute of Foreign Trade, this “classic route” of Shanghai is the cultural context of the city and the core of the old Shanghai urban tourism. "The 12 historical and cultural districts delineated by the Shanghai Municipal Government have been effectively protected. They include residential buildings such as garden apartments and Lilong, as well as public buildings such as trade finance, cultural and recreational, municipal religion, factory warehouses, etc. The 12 historical and cultural districts have been preserved through the baptism of historical events, and are the carriers of the historical context of the city. Now they have become the popular line of urban tourism in Shanghai. Nine of the 12 scenic spots are in the 1930s. The style reflects the fusion of Chinese and Western cultures. The characteristics of Shanghai culture are 'there are all kinds of rivers and rivers, and they are inclusive.'

On the dome of the Bund Bank Building, there are still eight glass murals reflecting the world's famous cities. One of them depicts Shanghai's Bund in the 1920s and 1930s.

Sightseeing: Reminiscing the passing of life

"Night Shanghai, night Shanghai, you are a city that never sleeps..." The phonograph in the coffee shop still has old Shanghai songs. The waiter in a bow tie and trousers, behind his hands, politely smiled and walked lightly.

Today, many old houses in Shanghai have turned into restaurants and coffee shops, and the old neighborhood has been transformed into a trendy cultural space. It can be said that the image of "Old Shanghai in the 1930s" has evolved into a universal social complex. Drinking afternoon tea and strolling around the old house has become a "very literary" choice for many citizens and tourists.

Rolla is one of them.

This girl from Sichuan has been living in Shanghai for 9 years, but she still feels her identity between the public and the tourists, because there are new discoveries in this city. "Nostalgia is a force that cannot be ignored. I really like the Bund and the Suzhou River, and there is an old taste."

Rolla’s recent interest has shifted to the old city of Shanghai’s northeastern part of the city. “The news that the Jingwumen Centennial Meeting site is about to be demolished in the past period has been rumored in Shanghai. Later, the relevant departments rumored that the houses were not related to Jingwumen. And the old site of the foreign bank has long been determined to be protected. Taking this opportunity, another 'old house hot' has risen. I recently visited the Laoyang Building in Huimin Road and Huoshan Road, took a lot of photos, and are close by. The Hongkou District, many of which were buildings of the 1930s, have a profound cultural heritage."

Rolla loves to travel, and a friend who comes to Shanghai likes to find her local company. “Indus tree shadow, old house, celebrity house, Shikumen, Xinli... Compared to the Oriental Pearl and the World Financial Center, I prefer to bring friends to visit these 'corner heads' in Shanghai. In my eyes, these are The essence of Shanghai."

Looking back at Shanghai in the 1930s, it is far-reaching and mysterious but has a cordial heritage. This charm makes countless Rolla addicted to it.

Photography enthusiasts carefully capture the nostalgic lens, film and television drama lovers in the familiar scene collage story, old building enthusiasts in the streets and alleys to find historical relics... It is this line of interest points, stringed up An old Shanghai “tourist fever”, visitors to explore the time of old Shanghai.

In the time, in the corner of the city, there is also a group of old people, they are the aborigines here, their vague childhood memories can still vaguely recall the old Shanghai's busy cars in the 1930s. As a witness to the years, they lived in this city for a lifetime. Or maybe they are the people who know the old Shanghai best? Now, they have become a vivid "Old Shanghai" landscape in the eyes of the spectators, explaining the changes of culture and time for the city.

According to Shanghai industry insiders, the charm of Shanghai's urban tourism is the cultural imprint that can be distinguished from other cities. In 1930, the jewels of the classic old Shanghai will radiate long-lasting charm to tourists at home and abroad. (First Travel Network)

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